The agriculture sector plays a prominent role in fostering world economic revenue. Most importantly this sector also paves a new route for reshaping a healthier world. Rising trends towards health-conscious eating habits have evoked the consumption of fresh fruits and vegetables as an available option for better, healthier and smarter solutions that meet modern lifestyle and needs. International organisations such as the World Health Organization (WHO) and the Food and Agriculture Organization (FAO) of the United Nations are aggressively promoting and creating awareness in the consumption of fruits and vegetables in daily food intake. However, despite numerous policy interventions, statistics show that daily intake of fruits and vegetables is generally still below the recommended levels.