How a Leading Noodle Producer Can Add Value to Soap Marketers in Meeting the Challenges of Soap Trends
The Asian bar soap market is expected to grow at a very healthy rate of 5%-6% over the next five years. In comparison, in Europe, there is negative growth and the bar soap market has been on the decline. Hence, the Asian bar soap business is a very interesting market for current and new entrants with a market size of 1 700 000 t of toilet soap or 17 billion pieces of toilet bar soap of 100 g.