Issues related to dietary fats and their implications for health remain a major preoccupation for the American consumer. The large battery of information bombarded on the consumers, to say the least, is bewildering and serves largely to confuse the lay consumer. Yet, most of these dietary recommendations are to lead the consumer towards a healthier lifestyle that, according to the health pundits, should ensure a better and longer life for most of us. Are the consumers getting the correct message based on scientific findings?