How a Leading Noodle Producer Can Add Value to Soap Marketers in Meeting the Challenges of Soap Trends
VERVOOT Theo, HNG Chin HingThe Asian bar soap market is expected to grow at a very healthy rate of 5%-6% over the next five years. In comparison, in Europe, there is negative growth and the bar soap market has been on the decline. Hence, the Asian bar soap business is a very interesting market for current and new entrants with a market size of 1 700 000 t of toilet soap or 17 billion pieces of toilet bar soap of 100 g.
Keywords: OLEOCHEMICALS, MPOB PUBLICATIONS, PALM OIL PRODUCTS, SOAP MANUFACTURE, FORECAST
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