The world is moving towards increased awareness about healthy living. Almost on a daily basis we are bombarded with information about the ideal diet: what is healthy, what food is good or bad. Most consumers, however, are still confused about nutrition and the role of food in causing or preventing diseases. Food is not only a source of energy and tissue replacement, it provides one of the pleasures in life and plays an important role in every culture. Consumers rightly want to make informed food choices. It makes sense to have companies provide information about proven health risks: trans fatty acids (TFA) in foods being an example.